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In-Store Beacons Are Right Around the Corner––Are You Ready To Adapt?
This article is part of our Top CX Experts Series. Up until now, we’ve talked about what Beacon technology is and what potential it could have on the retail industry. If you’ve been keeping on top of...
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Embrace Showrooming With In-Store iBeacons
Retailers who have yet to find themselves ahead of the customer expectations curve may want to pay attention to a new technology that is only just starting to enter the retail world. For years now,...
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The Critical Role of the Associate in Today’s Digital Path to Purchase
Last week, while I was speaking at the Connected Consumer Summit, an interesting question was raised about the role of the retail associate in an increasingly digital world. While technology can and...
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